The Cultural Cost of Convenience: What Digital Platforms Change Beyond Technology
Main Article Content
Abstract
Digital platforms increasingly present convenience as a universal design ideal: fewer steps, faster decisions, and less effort between intention and action. This commentary asks what happens to cultural agency when the reduction of friction becomes a dominant principle of platform design. Drawing on platform studies, cultural sociology, science and technology studies, and research on recommender systems, it argues that platforms do more than lower transaction costs. They reorganize cultural mediation by ranking, personalizing, and automating the paths through which people encounter cultural goods. This reorganization can expand access and reduce genuinely exclusionary barriers, yet it can also displace activities through which people learn to explore, compare, interpret, and revise their judgments. To clarify this tension, the commentary distinguishes between meaningless friction, which adds administrative or mechanical burden without substantive value, and productive friction, which can sustain attention, discovery, reflection, and autonomy. The distinction is not an argument for inconvenience or against recommendation. It is a proposal to evaluate convenience by asking which human capacities a design removes, supports, or redistributes. The commentary concludes with principles for agency-preserving platforms, including controllable personalization, exploratory modes, meaningful stopping points, and evaluation criteria that extend beyond immediate relevance and ease.
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright remains with the author(s). All articles are published under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits use, sharing, adaptation, distribution, and reproduction in any medium or format, provided that appropriate credit is given to the original author(s) and the source, a link to the license is provided, and any changes are indicated.
How to Cite
References
Airoldi, M. (2021). The techno-social reproduction of taste boundaries on digital platforms: The case of music on YouTube. Poetics, 89, Article 101563. https://doi.org/10.1016/j.poetic.2021.101563
Airoldi, M., & Rokka, J. (2022). Algorithmic consumer culture. Consumption Markets & Culture, 25(5), 411–428. https://doi.org/10.1080/10253866.2022.2084726
Ferraro, A., Ferreira, G., Diaz, F., & Born, G. (2024). Measuring commonality in recommendation of cultural content to strengthen cultural citizenship. ACM Transactions on Recommender Systems, 2(1), Article 10, 1–32. https://doi.org/10.1145/3643138
Gandini, A., Gerosa, A., Giuffrè, L., & Keeling, S. (2023). Subjectivity and algorithmic imaginaries: The algorithmic other. Subjectivity, 30, 417–434. https://doi.org/10.1057/s41286-023-00171-w
Gaw, F. (2022). Algorithmic logics and the construction of cultural taste of the Netflix recommender system. Media, Culture & Society, 44(4), 706–725. https://doi.org/10.1177/01634437211053767
Helmond, A. (2015). The platformization of the web: Making web data platform ready. Social Media + Society, 1, 1–11. https://doi.org/10.1177/2056305115603080
Hill, A., & Lunt, P. (2026). Audience frictions. European Journal of Cultural Studies. Advance online publication. https://doi.org/10.1177/13675494261452970
Nieborg, D. B., & Poell, T. (2018). The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society, 20(11), 4275–4292. https://doi.org/10.1177/1461444818769694
Pajkovic, N. (2022). Algorithms and taste-making: Exposing the Netflix recommender system’s operational logics. Convergence, 28(1), 214–235. https://doi.org/10.1177/13548565211014464
Poell, T., Nieborg, D., & van Dijck, J. (2019). Platformisation. Internet Policy Review, 8(4). https://doi.org/10.14763/2019.4.1425
Tse, T., Zhang, Y., & Van Noord, N. (2025). China as data coloniser? Rethinking cultural production, cultural mediation, and consumer agency on Kenyan and Chinese e-commerce platforms. International Journal of Cultural Studies, 28(1), 278–299. https://doi.org/10.1177/13678779241292077
van Dijck, J., Poell, T., & de Waal, M. (2018). The platform society: Public values in an online world. Oxford University Press. https://doi.org/10.1093/oso/9780190889760.001.0001